91精选

91精选 is shortlisted for prestigious Heist聽Award for innovative digital marketing

91精选 – the only Further Education (FE) College to be shortlisted in the 鈥渂est use of digital or social鈥 award category.聽聽

Nine of the ten on the shortlist are universities.聽Across ten different award categories, Morley is the only FE College to be shortlisted for an award.聽聽

Digital Innovation

Morley’s marketing team introduced a new e-commerce system in 2023 to overhaul the online enrollment experience for students and enable the college to reach new audiences.聽聽

Taking a mobile-first and user-centred approach,聽the new e-commerce solution has created a much improved enrollment experience for customers.聽The project has supported growth in the College鈥檚 rich and diverse short course offer for adult learners across its three centres in Waterloo, Chelsea and North Kensington.聽聽

The new e-commerce platform allows the College to better anticipate the needs of its short course students.聽

Allan Carruthers, Head of Marketing and Sales at Morley commented:

鈥淚t is fantastic to be shortlisted for this prestigious student marketing award. Effective digital marketing of our unaccredited short courses contributes to Morley鈥檚 success and enables us to serve the diverse communities of London with our brilliant short course offer. It is a credit to an amazing team effort at 91精选 and our partners.聽聽 We are delighted to demonstrate that our digital innovation can compete with top universities in the UK.鈥

The Heist awards will be held in two weeks on July 11th.聽

Book now!

Morley鈥檚 latest short course prospectus is out now  鈥 with hundreds of arts, humanities, dance, music and wellbeing courses on offer starting this autumn 鈥 all the courses are available for enrolment online.